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  1. Unsure how more clear I could have been? My first post states “a bit of policy regarding public interaction with opposition players accounts”. I have subsequently taken some of your points on board and clarified that with “things that are clearly club marketing posts”. No mention of only rangers players. So let me clarify further by saying competitor (i.e. playing in the same league) player accounts and/or actual competitor club accounts and certainly those that are clearly marketing posts. A good employer backs up good policy with good training. So “punishment” might be additional media training. I’ve had to do it with employees who have posted things that may seem normal or harmless to you or me but then “friended” customers who took offence. So training was on limiting who can see your posts, considering whether “friending” customers was a good idea and within company policy (its not). In this instance the huns clearly requested that he post it and it clearly bothered our fans. In any industry it’s not wise to piss off you customers particularly at a point in time when fan/customer engagement is already strained. Like it or not footballers are public figures and as employees are part of that clubs brand. It’s easy to pass social media off as for kids or people reacting too it as childish, but the fact is it does bother people and the public do take note of things. The huns obviously realise the power of it and as such have someone writing posts for their players. I’m sure in this instance the person responsible knew he would have dons fans following his account that would be triggered in the same way they had Jack “announce” his signing. In turn I’m sure that increased the interactions, probably not only for his account but likely the huns official one too. I think they spend a lot of money (they likely don’t have) on social media, so the more interactions the better. Until I blocked them I’d regularly get promoted tweets on my feed. All I’m suggesting is a bit of awareness from our club on maintaining their fan engagement within social media. Just caveating their good luck messages with “except when we play you”, or even a “look better in red”, would have diffused things and kept our fans on-side, but as said there is no reason why they needed to interact at all. Plenty of non public ways to pass on well wishes.
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