It might be a new thing for Aberdeen fans, but it's not a new thing.
As far back as 1986 Rangers fans were getting excited about spending money to be successful. Celtic fans got excited when Fergus McCann promised to compete with Rangers and rebuild the stadium. Hearts fans did the same when Romanov arrived. Man City and Chelsea too when the big money arrived for them.
It's a new thing for Aberdeen because in recent years it's the first time we've consistently received big transfer fees and big European money, which has led to us spending more money in the transfer market. Usually it's all free signings and the odd 50k on Tommy Wright, now we are offering close to a million to try and get Tonio Teklic.
Aye, money probably has ruined football, but I for one welcome the European riches if it's going to help us be more successful.
Fans should be allowed to celebrate good things happening to their club without being mocked for it.
Especially when you surely don't need it explained to you that making a few million every season greatly increases the chances of those open top bus rides.
Every club bar the Old Firn would love to be in our position right now.